Rising Nigerian artist TØDI OJ is entering a bold new era. Formerly known as Pricelessay, the Lagos-born talent has rebranded with a fresh identity and a fearless approach to storytelling. His debut single under this new name, “Fall” (released September 26th, 2025), is a raw Afro-house confessional that blurs the line between dancefloor energy and emotional honesty.
In this exclusive interview, TØDI OJ opens up about his rebirth as an artist, the inspiration behind “Fall,” and the legacy he hopes to build with his music.
Congratulations on the release of your debut single under your new identity. You’ve just reintroduced yourself to the world as TØDI OJ, stepping away from the Pricelessay era. What inspired this change, and what does this new identity mean to you?
I changed my name from pricelessay to TØDI OJ ,because I just wanted my name to be little bit more personal to me ,TØDI is short for TODIMU -which is the name given to me by my mother.
Looking back, how would you describe the transition from Pricelessay to TØDI OJ, both musically and personally?
The transition from Pricelessay to TØDI OJ was really about growth ,faith ,intentionality. Musically, I wanted to push beyond just being seen as an R&B/Afro-soul artist and explore a wider sound—something more versatile, that reflects all the influences I carry, from trap soul to Afrobeat to hip-hop Fuji With TØDI OJ, I’ve become more intentional about the kind of music I create and the emotions I want people to feel when they hear it., I am definitely still evolving but that has been the process so far
On a personal level, I’ve gone through different life experiences that has forced me to mature and really find my identity,which is something that I am still working on but , not just as an artist but as a person. Pricelessay was me finding my voice, but TØDI OJ is me owning it fully. It’s less about proving myself now and more about being authentic, confident, and creating music that lasts.”
With this new identity, what do you want people to take away from it? What kind of experience do you want them to have? What’s the main message you’re trying to share?
With TØDI OJ, I want people to see growth. I’ve evolved from who I was before, and I want the music and the vibe to reflect that. The experience should feel like you’re witnessing someone stepping into their full self — confident, real, and intentional. The main message is right now is evolution, in all the ways that matter
While you were creating Fall, where was your head at? What was the inspiration behind the music?
The evening we created fall, TEEJAY brought an idea to KAYEEH & PDG the producers, then we decided to work on the beat , and a few days ago I just came across , a video of some one that used to be my “everything “ at that time life felt different with out this person “ that’s where the if you ever I’m suicidal , came from and the rest just kept coming and that’s “fall “
“Fall” is raw and unfiltered, with lines like “If you ever leave, I’m suicidal.” What gave you the courage to put that kind of vulnerability into your debut single?
Honestly, if ‘Fall’ wasn’t a song, I don’t think I’d have had the courage to say those things to someone in real life. That’s what music does for me — it lets me open up in ways I probably wouldn’t otherwise. So blending that vulnerability with a rhythm people can move to felt natural, because that’s exactly how the emotions came out.
“Fall” is both deeply emotional and danceable. Was it intentional to blend something so vulnerable with a rhythm that makes people move?
Yes, it was definitely intentional. I’m Nigerian, and one thing about us is that the best way to make people really hear you is to put it in a rhythm they can move to. So even though the song is emotional, I wanted the beat to carry it in a way that still connects on the dancefloor.”
Afro-house isn’t the most common path for Nigerian artists breaking out. What drew you to this sound, and how do you see it shaping your future work?
Honestly, I wasn’t even thinking about the genre when I made it — I was just making music. I’m also grateful for my team, because they never try to box me in or restrict my sound. They know the range I have, so we just create freely, and that’s how Afro-house naturally came into the picture.”and moving on I would definitely make a few more of unexpected sounds
Growing up in Lagos clearly shaped your artistry. Can you share specific experiences or environments that have directly influenced your music?
I grew up in Ikotun, but I moved around a lot places like Yaba, Ajah, Akoka, and Ojo where I went to uni. Being in all those different environments exposed me to people from different walks of life and to so many kinds of music. That experience gave me a balance in how I see and create music, because I understand what different people regard as ‘good music.
If you could collaborate with any artist right now, locally or globally, who would it be, and why?
Asake & khelani , I just feel we would connect in the studio
With this new chapter beginning, what legacy do you hope to build as TØDI OJ in the years ahead?
“To be one of the greats “
As TØDI OJ steps into this new chapter, “Fall” marks more than just a debut single — it’s a statement of identity, vulnerability, and fearless artistry. With honesty at the core of his sound and a vision that stretches beyond borders, TØDI OJ is an artist to watch closely. If “Fall” is any indication of what’s to come, the future holds a wave of music that will move both the body and the heart.